How to Take Payments on Instagram (India & Global)
How to accept payments from Instagram — UPI and cards in ₹, international cards and PayPal abroad — for products, bookings, memberships and events.
By The Tendrify Team · · 6 min read
You can build the best offer in the world, but if people can't pay you easily, you don't get paid. Instagram doesn't process payments itself for most creators — so you route buyers to a checkout you control. Here's how to accept money from your Instagram audience, whether they're in India or anywhere else.
One checkout for India and the world
- Indian buyers pay in ₹ — UPI, cards, netbanking.
- Buyers outside India pay in your product's currency (₹ or $) with international cards or PayPal.
- It's all one Tendrify checkout, powered by Razorpay — you don't need a Razorpay or PayPal account of your own.
How the flow works
- 1Create your product, booking, membership or event and get its checkout link.
- 2A buyer taps it (or gets the link via comment-to-DM) and checks out.
- 3Payment goes through Tendrify's checkout, and your earnings (minus the platform fee) build up in your Tendrify Payouts balance.
- 4Digital goods are delivered automatically; bookings are confirmed; event attendees get their ticket by email.
Getting paid faster from DMs
The shortest path to a sale is a DM with the checkout link the moment someone shows interest. Set a comment-to-DM keyword so "comment BUY" sends the exact payment link — no bio hunting, no lost momentum.
Price in the currency your audience thinks in. If most buyers are in India, price in ₹; if they're mostly abroad, price in $ — people complete checkout at higher rates when the number feels familiar.
Frequently asked questions
How do I get paid out?
Your earnings, minus Tendrify's platform fee (2% Free, 1.5% Creator, 1% Business), build up in your Tendrify Payouts balance. Withdraw to your bank or UPI once it reaches ₹100 (INR accounts) or $50 (USD accounts).
Can I sell internationally?
Yes. Indian buyers pay in ₹ via UPI, cards or netbanking; buyers abroad pay with international cards or PayPal at the same checkout.
Do I need my own Razorpay or PayPal account?
No. Buyers pay at Tendrify's checkout, so you don't need a payment-gateway account of your own — you just add your bank or UPI details to withdraw your Payouts balance.
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