How to Sell on Instagram Without a Website
You don't need a website to sell on Instagram. Sell digital products, bookings, memberships and events with built-in checkout links, and get paid — here's how.
By The Tendrify Team · · 6 min read
You don't need a website, a developer, or a Shopify plan to sell on Instagram. A product page with checkout built in does the job — followers tap the link, pay, and get their product without you building a separate site. Here's how to set it up.
Do you need a website to sell on Instagram?
No. A hosted checkout page handles the whole flow: your link (in your bio, a story or a DM) opens the product, and buyers check out right there. For digital products, bookings, memberships and events, that's everything you need.
Set up your first product
- 1Create a product in Tendrify — a digital download, a booking, a membership, or a webinar/event.
- 2Set the title, price, and what buyers receive.
- 3Share the direct product link in your bio, stories or DMs.
- 4Promote it — a comment-to-DM flow can send the product link automatically.
What you can sell
- Digital products — ebooks, presets, templates, delivered instantly
- Bookings — 1:1 calls with calendar slots and auto Google Meet links
- Memberships — one-time or recurring (monthly etc.) access to a community or group
- Webinars & events — online (Zoom, Meet, YouTube Live) or in person, free or paid, with tickets by email and reminders 24h and 1h before
Get paid
Buyers pay through Tendrify's built-in checkout, powered by Razorpay — UPI, cards and netbanking in ₹ for Indian buyers, international cards or PayPal for everyone else. Your earnings build up in your Tendrify Payouts balance, ready to withdraw to your bank or UPI. The platform fee is just 2% on Free, 1.5% on Creator, and 1% on Business (payment-processor fees are separate).
Pair your store with automation: when someone comments 'PRICE', auto-DM them the product link. Content drives interest, the DM closes the gap.
Frequently asked questions
Can I sell on Instagram without a website?
Yes. Product pages with built-in checkout let you sell digital products, bookings, memberships and events directly — no separate website needed.
How do I get paid selling on Instagram?
Through built-in checkout powered by Razorpay — UPI and cards in ₹, international cards or PayPal abroad. Earnings (minus a 1–2% platform fee) build up in your Tendrify Payouts balance, and you withdraw to your bank or UPI from ₹100 / $50.
What can I sell without a website?
Digital downloads, 1:1 bookings, memberships, and webinars or events all work from a shareable checkout link.
Automate your Instagram — free
Connect your Instagram in 60 seconds and set up your first comment-to-DM automation on the free plan.