How to Sell an Online Course on Instagram
Turn your Instagram audience into course sales. Host lessons, price your course, and fill it using comment-to-DM waitlists — no separate course platform.
By The Tendrify Team · · 6 min read
If you teach anything on Instagram, a course is the natural next step — and you can host and sell it right from Tendrify, no separate course platform required. Here's how to set it up and fill it.
Why sell a course from Instagram
Your audience already trusts you and sees your expertise for free. A course packages that expertise into something they'll pay for — and Instagram's reach means a steady stream of potential students without ad spend.
Set up your course
- 1Open Products and create a course.
- 2Add your video lessons — students get progress tracking as they watch.
- 3Set the price and publish.
- 4Share the course's direct checkout link.
Fill it from your content
Run a waitlist before you launch: post a reel and let a comment-to-DM flow collect emails from everyone who comments 'WAITLIST'. On launch day, email the list from your email tool, and post a launch reel with the same comment keyword so the DM flow sends the checkout link — warm demand converts far better than a cold link.
Pre-sell to the waitlist before you finish filming. Real orders tell you the course is worth building — and fund the time to build it.
Frequently asked questions
Can I sell an online course from Instagram?
Yes. Host your lessons in Tendrify, share its checkout link, and drive students from your content with a comment-to-DM waitlist.
Do I need a separate course platform?
No — Tendrify hosts video lessons with progress tracking and handles checkout, so the course lives alongside the rest of what you sell.
How do I get students without ads?
Build a waitlist with comment-to-DM, then launch to that warm list by email and a launch-day comment-to-DM reel.
Automate your Instagram — free
Connect your Instagram in 60 seconds and set up your first comment-to-DM automation on the free plan.